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DNS records that affect email deliverability after migration

After a migration, SPF, DKIM, DMARC and PTR are often left behind. Messages still send, but they land in spam far more often.

Olena Marchenko
Technical Editor
Published: March 5, 2026
5 min
48 views
DNSEmailSPF

Email “working” does not mean messages are actually reaching the inbox.

What to verify after migration

  • SPF for approved senders
  • DKIM signing for the domain
  • DMARC policy and reports
  • PTR for the mail server IP

Common mistakes

  • Legacy SPF records with conflicting includes
  • Missing DKIM after switching providers
  • Sending from an IP without reverse DNS

Good practice

  • Update DNS as part of the migration checklist
  • Test delivery in Gmail and Outlook
  • Avoid stacking unnecessary MX and SPF relays

Deliverability is infrastructure, not a minor item to postpone.

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